GME

The Problem

GME had an established presence as a global communications technology company, but inconsistencies across brand execution, particularly in packaging and product touchpoints, were impacting clarity and cohesion.

As the brand scaled, maintaining consistency across multiple outputs became increasingly complex.

The Approach

Working within the broader agency team, I played a key role in strengthening the brand’s visual consistency by developing and applying a more structured design system across key touchpoints.

This included refining layout systems, typography, and visual hierarchy, with a strong focus on packaging as a primary customer-facing asset.

The goal was to create a more unified and scalable approach to brand execution that could be consistently applied across products and channels.

The Outcome

• Improved brand consistency across packaging and product touchpoints

• Established clearer design guidelines to support scalable brand execution

• Strengthened visual cohesion across a global product range

• Created a more structured foundation for ongoing brand rollout