SiteVis
A new brand, digital product, and end-to-end user experience.
The Problem
SiteVis required a cohesive brand and digital product experience to support its growth. The business needed to unify its identity while delivering a seamless experience across both web and mobile platforms.
The Approach
I led the project end-to-end, defining the brand, designing the user experience, and delivering both web and mobile applications.
The focus was on clarity and usability, ensuring the product felt intuitive while maintaining a consistent and scalable design system across all touchpoints.
The Outcome
Delivered a cohesive brand and product experience across web and mobile
Created a scalable UI system to support future growth
Simplified user flows to improve usability and engagement
Established a consistent foundation across brand, product, and marketing